A unique concept, rewarded and developed for more than 10 years
A merchandising concept that was IMAGINE © and launched by Robert Di Tomasso, innovative and free, specially adapted to major national banners. This concept was developed in Canada and Europe since 2009 and was awarded the "best merchandising concept" award in 2017 in France.
This allows the banner to regain control of their merchandising and marketing strategies, serving their network while increasing their sales. Mainly in Hardware and Pharmacies, more than six programs have reached 1,900 stores over the past 10 years, with more than 3,800,000 IMAGINE © service hours offered.
A program to answer your needs and accompany you with your corporate strategic plans
- Increase sales, promote your brands and products to improve shopping experience
- Differentiate yourself from your competitors
- Offer a free, value-added service to your network of stores
- Execute your planograms 100% in time and compliant throughout the year
- Improve partnership connection with your suppliers in this process
- Take back control of your merchandising strategy
A win-win program for all stakeholders
The 4 major players, Headquarters – Stores - Suppliers - IMAGINE © team contribute to the program in order to benefit from it at each level of the marketing mix.
- A 100% dedicated team of IMAGINE © representatives
- 100% financed by your partner suppliers
- 100% of your network visited 1 to 4 times per month
- 100% customized to your Corporate marketing strategy
- 100% action & merchandising oriented
Benefits directly related to your goals and objectives
- Improved category optimization management
- Better inventory control and out of stock solution support assistance
- Store standardization: Planogram integrity
- Free up time for your store associates to focus on answering customers, advise and sale more
- Integration and development of your private brands to bring them to a national brand level
- Improved customer experience
- Compliance assured and guaranteed with trade agreements
- Strengthening of the Banner / Supplier partnership
- A direct impact on sales and profitability demonstrated from year one